“If you want your content to outrank tough competitors, you need the power of UX and SEO together,”— Loren Baker, founder of Search Engine Journal
When you think of traditional SEO best practices usually keywords and links come to mind. Today UX Design and SEO are intertwined with one complementing the other.
In June 2020 Google initiated its Core Web Vitals algorithm. This is Google’s way of determining your sites overall user experience and is crucial for good search rankings.
This was a game changer that brought user experience to the forefront. Developers could no longer rely solely on keywords and links to rank well but were forced to take UX Design into consideration.
Highly optimized websites were dropping in the search rankings due to poor user experience. This was good for the users as UX Design practices were put into place making websites easier to use.
The UX research and usability study phases will determine if your SEO and UX are a good match.