UX Research gives you an understanding of your customers needs, wants and pain points. Putting your customers needs first leads to higher conversions.
UX research, design and marketing are all about following the user-first approach and placing your customer’s experience first in every step of your project.
Doing UX research will help you understand your customer’s needs, and pain points. This allows you to create a blueprint that satisfies those needs and lead to more conversions.
This is where your ego has to take a back seat. It's not about what you want, It's all about your customers wants and needs.
Click the arrows below to see detailed steps
- USP (Unique Selling Proposition)
- Ideal Customer
- Define the problem
- Define the goal!
- Communication methods
- Customer list
- Professional email address
- Advertising methods
- Budget
- Social media posts
- Social media ads
- Google ads
- Direct mail
- Radio
- Newspaper
- Other
- Analyze and synthesize results
- Domain name
- Design -Navigation
-Optimized for mobile
- Page load speed
- Xml sitemap
- SSL certificate
- Font color, size, and readability
- Color contrasts
- Pages -Narrative
-Offers -Images
-ADA Compliant (Americans with disabilities)
- Analyze and synthesize results
- Keywords
-Page titles.
-Page descriptions.
-H1 tags
-Alt tags
-Address and phone # on all pages
-Call / Contact on all pages
-Links
-Analyze and synthesize results
-Search volume
-Search rankings
-Visitor traffic
-Reviews
-Google business listing
-Local business listings (citations)
-Social media
-Conversions
-ROI
-Analyze and synthesize results
- Domain name
- Design
- Navigation
- Optimized for mobile
- Page load speed
- Font color, size, and readability
- Color contrasts
- Narrative / offers / images
- Keywords Search rankings /
- Reviews
- Google business listing
- Local business listings (citations)
- Social media
- Analyze and synthesize results
-Develop research questions (8-10)
- Choose incentive if applicable
- Recruit participants (5-8)
-Review non-disclosure agreements
-Conduct user interviews on existing product
- Identify user pain points
- Conduct user interviews on competitors product
- Identify user pain points
- Analyze and synthesize results
- Compile and organize findings
- Brainstorm Ideas
- Create user personas (Avatar)
- Create user journey maps
- Sketch wireframes
- Create digital wireframes
- Create Low-fidelity prototype
- Create High-fidelity prototype
- Conduct user interviews on revised product
- Make actionable changes
- Repeat interviews if necessary
As you can see there is more to building a website than having someone build you a pretty site with all the bells and whistles.
If you or your marketing team have not done user research, you are likely to be experiencing minimal results, if any.
Simple websites and marketing designed following the user-first approach is the solution.